09
DecIf you have a marketing plan, it probably includes email marketing as one of the channels. Email marketing has changed over the years, but it still works. You’ll reap the greatest results by creating engaging email and focusing on the content of the emails you send. Nothing else matters if recipients aren’t opening the messages you send […]
09
DecAs a financial advisor looking to grow your business, it’s logical to target niches where some degree of wealth already exists. Few advisors consider focusing on clients who have great potential to build wealth but aren’t there yet. Let’s refer to this group as “young money” clients. If you choose this niche, you’ll likely find that the[…]
08
DecSearch engine optimization (SEO) is a term you hear frequently when discussing online marketing. It’s often mentioned by people who want to convince you to pay them to handle your marketing. It can seem like an overwhelming topic, but SEO is critical when you’re creating any kind of online content. What gets left out of the conversation[…]
