12
FebI’ve talked with a number of Financial Advisors who could best be described as “marketing junkies.” They’ve read all of the stuff, attended seminars, and in many cases are doing a bunch of stuff. Now those various activities each may be useful stuff…may be going in the right direction. And they may create a long marketing “to […]
14
JanYesterday I talked about “call to action” in all of your marketing. Unfortunately way too many advisors think a call to action is call us to set an appointment when you’re ready. What you must have is something that’s often referred to as a “lead magnet” in online marketing. A reason to respond right now. A “Low[…]
30
OctAs I sit here, inundated with political ads. I remember several months ago recommending to all of my clients to give some money to both the Biden and the Trump campaigns. As of October 22nd, the Biden campaign had raised $1.51 Billion, and the Trump campaign $1.57 Billion. I read somewhere that total political advertising during the[…]
