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JanYesterday I talked about “call to action” in all of your marketing. Unfortunately way too many advisors think a call to action is call us to set an appointment when you’re ready. What you must have is something that’s often referred to as a “lead magnet” in online marketing. A reason to respond right now. A “Low […]
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JanWe just did a video that you may enjoy about effective lead follow-up along with effective new client sales process. If you’ve missed it, you can find it on our YouTube channel (click here), or at the end of this post. It seems that even the word “Sales” is a dirty word for many for some strange[…]
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JanProblem, Agitate, Solve A tried and true marketing formula for your advertising in any and all media could be summarized at “Problem, Agitate, Solve.” Find a problem that’s the “Conversation already going on in their head.” Call out that problem. Discuss the “worst case scenario” in an emotionally charged way. Then present the solution. It’s pretty straight[…]
