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FebBuilding an online presence takes a lot more than setting up a social media profile. There are many nuances to growing your presence and brand online. From advertising and online engagement to brand positioning, outreach, and more, central to nearly all online efforts are financial advisor websites. Got a website yet? If not, you’re missing out! It’s never […]
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FebNurture, Educate, and Entertain your Prospects and Clients CONTINUALLY – Forever. Gee, it seems like I keep having this conversation with otherwise really sharp people…. I keep repeating that Ogilvy Quote about a “moving parade of humanity.” What on earth am I talking about? Well, regardless of whether we are talking about “prospects,” people who have attended[…]
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FebWhen you’re trying to grow your business, client referrals can be one of your best resources. You get the benefit of trust between colleagues or friends, and you can avoid the discouraging cold call process. But once you get a referral, it’s your job to wow the potential client and land the sale. Having a strong referral[…]
