A Rant on Client Communication

22

Feb

A Rant on Client Communication

A Rant on Client Communication, Client Retention, and a Foundational Requirement to Generate Referrals. A friend and mentor that I’ve worked with for 20+ years has a phrase that is extremely useful to reframe your thinking. It’s “Make a Sale to Create a Customer” – rather than create a customer to make a sale. I spend about[…]

Direct Mail Marketing

22

Feb

Attracting Prospective Clients: Direct Mail Marketing for Financial Advisors

Did you know 56% of consumers consider direct mail to be more trustworthy than emails? Or that 70% find it more personal? As a financial advisor or wealth manager, you know that building trust with your leads and clients is key. So is establishing communication that feels personal. As the above statistics just revealed, snail mail is the[…]