When you look for ways to grow your financial advisory practice, you discover a number of options. There are books, websites, social media groups, and coaches, and they all claim that they can help you reach your goals. If you only consider cost, books, websites, and social media groups will appear to be your best option. All […]
As a financial advisor, you’ll encounter clients who view you as an accountability partner. These clients can fall into two categories: They know what they need to do, but they’re procrastinating. They have a broad goal with no plan in place to achieve it. It’s possible for you to help both, but you may need to use[…]
If you have a marketing plan, it probably includes email marketing as one of the channels. Email marketing has changed over the years, but it still works. You’ll reap the greatest results by creating engaging email and focusing on the content of the emails you send. Nothing else matters if recipients aren’t opening the messages you send[…]