Accountability partner for financial planning

10

Dec

Being a Client Accountability Partner

As a financial advisor, you’ll encounter clients who view you as an accountability partner. These clients can fall into two categories: They know what they need to do, but they’re procrastinating. They have a broad goal with no plan in place to achieve it. It’s possible for you to help both, but you may need to use[…]

Engaging Email for Financial Advisors

09

Dec

6 Tips for More Engaging Email

If you have a marketing plan, it probably includes email marketing as one of the channels. Email marketing has changed over the years, but it still works. You’ll reap the greatest results by creating engaging email and focusing on the content of the emails you send. Nothing else matters if recipients aren’t opening the messages you send[…]