Search engine optimization (SEO) is a term you hear frequently when discussing online marketing. It’s often mentioned by people who want to convince you to pay them to handle your marketing. It can seem like an overwhelming topic, but SEO is critical when you’re creating any kind of online content. What gets left out of the conversation […]
A marketing “parthenon” ensures you have multiple channels in your marketing plan to generate the prospect flow your financial advisor practice needs to grow and thrive. Building a marketing parthenon takes intentional focus and effort. But over time, having multiple channels to keep qualified prospects finding your service will more than pay for itself. Building your “Parthenon”:[…]
Don’t Be a Loser. I’m sick and tired of seeing good financial advisors struggle on a day-to-day basis. It’s been frustrating in the past year to watch so many otherwise great people, accomplished business people, and sincere entrepreneurs struggle financially. Advisors just struggling, sacrificing along the way, and not running their practice as well as they should.[…]