12
FebI’ve talked with a number of Financial Advisors who could best be described as “marketing junkies.” They’ve read all of the stuff, attended seminars, and in many cases are doing a bunch of stuff. Now those various activities each may be useful stuff…may be going in the right direction. And they may create a long marketing “to […]
18
JanWhen many of us think of marketing, we imagine television and radio spots, magazine advertisements, and billboards. You might think of cold-calling, asking for referrals, and attending trade shows to connect with new clients. But there’s a whole other world of marketing just waiting to be tapped. Digital marketing can help transform your business. Read on to[…]
14
JanYesterday I talked about “call to action” in all of your marketing. Unfortunately way too many advisors think a call to action is call us to set an appointment when you’re ready. What you must have is something that’s often referred to as a “lead magnet” in online marketing. A reason to respond right now. A “Low[…]
