03
MarEvents should be a part of your marketing strategy. They’re one of the best ways to bring in new business. This is especially true if your primary source of new business is referrals. At most, referrals trickle in if you rely on your clients to make the sale. By hosting marketing events, you’re giving your clients the […]
14
JanYesterday I talked about “call to action” in all of your marketing. Unfortunately way too many advisors think a call to action is call us to set an appointment when you’re ready. What you must have is something that’s often referred to as a “lead magnet” in online marketing. A reason to respond right now. A “Low[…]
07
JanAuthority is the power to influence others because of one’s recognized knowledge about something. Building authority is important if you’re looking to grow your financial advisor business. Like trust, authority isn’t something you buy; it’s something that you have to earn. While earning and building authority can take some time, you can speed up the process. As[…]
