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JanDefining your niche is one of the first things you do when developing a marketing plan. When you know your niche, you’re able to create targeted marketing campaigns. People typically stop there, but it’s possible to create a narrower definition of your target market. You can do this by creating a persona for your ideal client. Creating […]
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NovHow Would You Know If You “Lost Your Mind?” Last week wasn’t the best week. I returned from an annual business retreat in Breckenridge, Colorado, where more than 500 business owners attended. Several new businesses joined us this time and there were many tremendous success stories. Business owners from throughout North America were in attendance. Jeff Smith,[…]
