Problem, Agitate, Solve A tried and true marketing formula for your advertising in any and all media could be summarized at “Problem, Agitate, Solve.” Find a problem that’s the “Conversation already going on in their head.” Call out that problem. Discuss the “worst case scenario” in an emotionally charged way. Then present the solution. It’s pretty straight […]
My goodness it’s been a week. Just when you thought 2020 was over, all hell breaks loose to kick off 2021. Personally, I expected it but it seems many thought New Year’s would be the end of the madness. Although the range of the madness can’t be understated, I guess it mostly falls into several catagories. Covid’s[…]